Topic 5e: Sustainable Consumption and Consumers


Current trends

Driven by a growing awareness of the dangers of the climate crisis and of the consequences of the increasing pollution, consumers should become one of the main forces of change in the direction of a new sustainability era.

According to the results of a 2019 survey from Accenture , more than half of consumers said they would pay more for sustainable products designed to be reused or recycled.

The survey of 6,000 consumers in 11 countries across North America, Europe and Asia found that while consumers remain primarily focused on quality and price, 83% believe it’s important or extremely important for companies to design products that are meant to be reused or recycled. Nearly three-quarters (72%) of respondents said they’re currently buying more environmentally friendly products than they were five years ago, and 81% said they expect to buy more over the next five years.



Special Issue "Sustainable Consumption and Production by Upcycling: Advances in Science and Practices"

Journal of Consumer Behaviour – John Wiley & Sons Ltd - Online ISSN: 1479-1838

Special Issue:  Consumer Behaviour and Environmental Sustainability

Knowledge Resources

Useful Resources


UN - Goal 12: Ensure sustainable consumption and production patterns

UN – SDG Knowledge Platform – Goal 12

European Union Science Hub - Sustainable production and consumption

Recommended Sources:


Harvard Business Review, The Elusive Green Consumer, July-August 2019

  1. Wang, P. Ghadimi, M.K. Lim, M.-L. Tseng, A literature review of sustainable consumption and production: a comparative analysis in developed and developing economies
  2. Clean. Prod., 206 (2019), pp. 741-754, 10.1016/j.jclepro.2018.09.172

V.S.C. Tunn, N.M.P. Bocken, E.A. van den Hende, J.P.L. Schoormans, Business models for sustainable consumption in the circular economy: an expert study

  1. Clean. Prod., 212 (2019), pp. 324-333 10.1016/j.jclepro.2018.11.290

N.M.P. Bocken, R. Mugge, C.A. Bom, H.J. Lemstra, Pay-per-use business models as a driver for sustainable consumption: evidence from the case of HOMIE

  1. Clean. Prod., 198 (2018), pp. 498-510, 10.1016/j.jclepro.2018.07.043
  2. Viciunaite, F. Alfnes, Informing sustainable business models with a consumer preference perspective
  3. Clean. Prod., 242 (2020), 10.1016/j.jclepro.2019.118417
  4. O'RourkeA. Ringer, The Impact of Sustainability Information on Consumer Decision Making

Journal of Industrial Ecology, Vol.20 Issue 4, August 2016


  1. Phipps et al., Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Journal of Business Research, 66 (8) (2013), pp. 1227-1234

Related UN-SDGs

Who are we?

Dr. Roberto Merli, Department of Business Studies, Roma Tre University, Rome, Italy.
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