Prof. Dr. G. Shainesh

Shainesh has over two decades of research and teaching experience in India and abroad. He has conducted research and teaching assignments at the Goteborg University, University of St. Gallen, Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University and Curtin University of Technology. His research and teaching focus on Service Innovations, CRM and Services Marketing. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09).   

Shainesh leads IIMB’s cross functional research initiative on consumer insights. His case study ‘Narayana Nethralaya: Expanding Affordable Eye Care’ won the second prize in the GlobaLens 2014 NextBillion Case Writing Competition. He was named ‘Best Professor in Marketing’ by the CMO Asia Council during the ‘Best B-Schools in Asia Awards’, July 2011, Singapore. He is also a past winner of the Citibank Special Research Award (1994) and P D Agarwal TCI Award for Doctoral Research in Management (1995). 

Shainesh has worked for several organizations in the public, the non-profit and the corporate sectors both as an advisor and as a seminar leader. His books include ‘Social Media Marketing: Emerging Concepts and Applications’, (2018, Palgrave Macmillan), Customer Relationship Management – A Strategic Perspective (Trinity Press) and Customer Relationship Management – Emerging Concepts, Tools and Applications (McGraw Hill). Shainesh’s online course on CRM is offered on edX.  

He is the Editor-in-Chief of the Journal of Indian Business Research (Emerald). His papers on have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, Journal of Services Marketing, Service Industries Journal, International Journal of Retail and Distribution Management, International Marketing Review, among others.